I'm GeFei. I build products for global markets, and I bring a community of 6,500+ people along with me.

I'm GeFei (哥飞). I started building websites and learning SEO back in 2008, while still at university, and my motive wasn't pure: I wanted websites that made money. I co-founded a startup straight after graduating in 2011, shipped a string of products on V2EX under the handle “qiayue”, and learned to grow a site's income with SEO and AdSense. Later I spent close to five years as tech lead at a game publisher, which is where I learned paid traffic.

On 30 November 2022 ChatGPT came out. I saw that AI fits the web better than anything before it, and went back to founding: a team in Shenzhen building products for markets outside China. We've shipped quite a few since; several have worked out, and each of those has passed a million US dollars in revenue. In July 2023 I turned what the company was actually doing to make money into a paid community, 「哥飞的朋友们」 (GeFei's Friends): how to find demand, build the site, get free traffic from Google with SEO, and monetise through ads or paying users. Two hundred-plus beginner tutorials are free on my WeChat account; the advanced material happens in the community every day, hands-on. I expected a couple of hundred people. It's now 6,500+ paying members. In August 2025 I gave a talk at Google's Shanghai office on how site owners can win on Google in the AI era.

The way I build is what I call the “small orchard” (小果园), or “growing websites for old age”: don't bet everything on one tree, plant a grove. Each product solves one clear problem. Test demand with SEO and Google Ads first: if people search, click and pay, put more into it; if not, move on to the next tree. Some trees grow tall. The six products on this page all came out of that orchard.

I'm @gefei55 on X. Most of what I think ends up there.

GeFei Digital LLC is the limited liability company I registered in the State of Wyoming, United States. It is the entity behind everything on this page: the products, the link-building service, the community and the consulting. The team works from Shenzhen, China; customers are everywhere, and we work in English and Chinese.

What it does boils down to three lines: software (SEO tools, an SEO Q&A agent, web analytics), services (managed guest-post link building, Digital PR, and SEO consulting) and community (Web.Cafe, its tutorial columns and meetups). Revenue comes from community memberships and paid columns, service fees on link-building work, consulting retainers, and paid software plans.

All six are live and operated by GeFei Digital LLC. Below is what each one is, who it's for, and the features worth knowing about. Each has its own site with full details, pricing and terms; links open in a new tab.

Beyond the products above, I do SEO consulting. It's the thing I've done for fourteen-plus years, and honestly the most valuable thing I have to offer: sitting down with your site and your numbers and helping you decide what to do next, and what not to do.

We'd rather do this well than do a lot of it, so we're selective. We talk first. We only start when both sides are genuinely convinced it's a fit and that there's a result worth chasing. If it isn't a fit, no hard feelings.

For partnerships, press, or anything about the company, email is the reliable channel. For a question about one specific product, you'll get a faster answer through that product's own site.